Email Marketing

Free email marketing platforms such as Mailchimp, are plentiful. They offer online data management and database tools, creative templates, email automation and data analysis. Make sure you choose a platform and plan that suits your business requirements and the size of your audience. Some things you may want to consider when choosing a platform:

• How many contacts do you have and will you be contacting?
• How many users do you need?
• Can you manage with basic reporting?
• Do you need automation flows or just simple monthly emails, for example.
• Will the platform integrate with your website?
• How much support do you need from your platform.

It’s important that your email content is useful, engaging and timely for your audience. Some things you may want to consider for your email content:

• Use clear, compelling subject lines. Ideally no more than 9 words and 60 characters.
• Be consistent in tone of voice, and be friendly!
• Break up your content into easily digestible sections with headings, sub-headings and eye-catching imagery.
• Consider your aim and include relevant CTAs e.g. ‘book now’, ‘find out more’.
• Make your emails familiar using brand fonts, colours and your logo.
• Consider when you are sending emails. A particular day or time may lead to better engagement.
• Using a publishing calendar can help with delivering a consistent approach.
• Test your emails before you send them to ensure they look as you intended on all devices.
• Monitor your open rates and click through rates to identify any patterns that are useful.
• Align to the Visit Jersey annual content calendar