TripAdvisor is undoubtably one of the most influential review platforms available on the internet, with approximately 490 million unique users monthly, according to a report published by TripAdvisor in 2019. Having a business profile is vital for gaining visibility in an increasingly competitive market, and it allows potential consumers to gain an honest insight into your organisation.

Using Tripadvisor Effectively

TripAdvisor is a cost effective and direct method of promoting word-of-mouth marketing, engaging with customer reviews, both good and bad and allowing your business to form brand identity and loyalty. Salesforce identified that 69% of consumers make purchase decisions based on the quality of customer experience. Therefore, it is essential that you maintain a sense of community by engaging with consumers.

Your TripAdvisor ranking is influenced by a number of factors; the frequency, the quality and the quantity of reviews. For your business to improve its ranking, you need to ensure that you are receiving regular reviews that reflect an honest account of their experience. So don’t be afraid to reach out to your consumers and ask them to leave a comment, it all helps when it comes to scoring high in the rankings.

Top tips for using Tripadvisor

  • Regularly update your profile, adding inbound links and providing new organic content improves your visibility and SEO ranking.
  • Share captivating content that best showcases your company. Use engaging imagery that draws attention.
  • Customer reviews inspire operational improvement, identify your operational strengths, weaknesses or gaps and address them accordingly.
  • Be transparent with your consumers, don’t undersell or overpromise, your reviews will speak for themselves.