Key Markets

Our key markets include the UK, France, Germany, other Channel Islands and Ireland. The segmentation research undertaken within 2021 focussed primarily on the UK market but also included France and Germany, to help us understand our target segments in these markets.

As the Exit Survey was paused during the pandemic, 2019 is the last full year of data that we currently have, although the Exit Survey has since resumed in 2022. The below chart shows the distribution of visits, nights and spend by market for 2019.

More information relating to visitor numbers from our key markets is available within the Exit Survey reports.


key markets