Marketing

Jersey's Brand Story

An island of rediscovery

This is Jersey.  The island break. An island shaped by the sea where some of the most astonishing tides in the world circle the coast. An island that’s small on size, but big on personality, where country lanes open to cliff top views and the sea is never more than ten minutes away. An island of rediscovery, packed with activities to experience and explore. An island of natural beauty, where you’re free to reconnect and revitalise in the fresh sea air. 

#theislandbreak

#theislandbreak

In June 2016, Visit Jersey shared a fresh new approach to tell Jersey’s story, highlighting the power the island has to refresh and revitalise, reconnect and rediscover.  Here's how we crafted a destination brand for Jersey with content and honesty.
Marketing Strategy

Marketing Strategy

We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are bringing brand Jersey to life.
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Co-branding Guidelines

Co-branding Guidelines

It is your ideas and creativity that will bring the Jersey brand to life and tell the island story. By working together under one unified visual identity, we can give our audiences an inspiring and engaging experience.
Style Guidelines

Style Guidelines

Jersey’s more than simply a brandmark, so please take time to read our Style Guidelines and understand the personality of the brand and what it means to islanders and our visitors.
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Brand Identity

Brand Identity

Our visual brandmark integrates the island’s unique identity, the shape of its cliffs and coast, the rise and fall of its tides and the vibrancy of Jersey through the seasons.
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