We’re delighted to welcome visitors from France this season. Our new campaign, created in partnership with Condor Ferries, showcases the unique experiences, stunning landscapes and local flavours French visitors can discover in Jersey.
From 22 April until 30 September, day visitors from France can travel with a valid identity card, with sailings from St Malo taking one hour and 25 minutes.
There has never been a better time to inspire the French to consider Jersey for a quick trip, with the opportunity to encourage a longer stay for those who have a passport.
The campaign creative conveys a sense of adventure, exploration and fun, promoting there is lots to see and do. But because of the size of the island, you can pack a lot in a day trip. We showcase Jersey’s full range of experiences, defining what makes them so authentic and genuinely Jersey, while highlighting the British element of Jersey as it is a slice of Britain on their doorstep – English breakfasts and afternoon teas!
In terms of age the French visitors are of a broader age group, with the common age range 45-54 and we know what they are looking for in a destination, exploring outdoors, food and culture and where they are travelling from, primarily Ille-et Vilaine, Cotes-d’Amour, Loire-Atlantique and Paris.
We have created adverts that target experiences that our audience are looking for, walking, cycling and exploring; connecting with nature; beaches; and food & drink.
They are inspired to get off the beaten track; explore history, heritage and nature and experience authentic destinations.
The 20 second video edit has also been produced in shorter versions. A print creative has also been created.
We are deploying an integrated campaign to optimise consideration and decision making amongst our audience. This will be achieved across a wide range of media channels including Catch-up TV, digital display (programmatic, SEO, PPC and social platforms) and offline with billboards in train stations and other locations around northwest France and western Paris.