Leading travel and tourism representation agency, Hills Balfour, has been appointed by Visit Jersey to represent the destination within the MICE sector. Jersey will join a variety of international clients including New York, Las Vegas, Vienna, Thailand, Hawaii, Salzburg, Milan and Dubai represented in the U.K. and Europe by the London based MICE team at Hills Balfour.
The Visit Jersey activity will be led by European Account Manager, Zoe Kemp. Hills Balfour’s remit will be to position Jersey as a destination for outstanding innovative events. Hills Balfour will showcase the immersive and authentic event experiences available on the island break for meetings, incentives, conferences and events by promoting Visit Jersey’s key business messages via trade shows, educational events, FAM trips and more.
Keith Beecham, CEO, Visit Jersey commented:
“We enjoy an excellent working relationship with Hills Balfour and as experts in the MICE sector it made perfect sense for us to work with them to grow this part of our market. We are keen to tap into the agency’s network of events sector contacts, market research and data and years of expertise in this field in order to further grow our positioning as an inspirational destination for the MICE market.”
Jonathan Sloan, managing director, Hills Balfour added:
“I am extremely proud that Hills Balfour has been selected to represent Visit Jersey in order to position the destination as leaders in the events sector. We are excited to have the opportunity to support Visit Jersey in this mission and look forward to working with them to grow in this area by harnessing our years of expertise in the business events industry, access to data and research and long standing relationships.”