A Promising Set of Figures January to October 2017

We are pleased to report visits, nights, and spend are all up. For the first ten months of the year (unless otherwise stated):

  • Total visitor trips were 672,200 - up 4%
  • Total spend was £212 million - up 4% (first nine months)
  • Total visitor nights were 1,095,659 - up 4% (3 months to October)
  • Staying Leisure visits were 390,528 - up 16%
  • Staying Business visits were 49,553 - down 3%
  • Day visits were 102,422 - down 24%
  • 52% of visitors were first timers

A host of external factors can always knock us of course and we still have a long way to go to ensure sustainable tourism growth, but as we approach Christmas and the year end, we can be pleased with these numbers.

Jan to Oct Figures

Senator Lyndon Farnham, Minister Economic Development, Tourism, Sport and Culture said:

​​​​"I am very pleased to see the continued growth in the visitor economy through to October, especially the strong growth in leisure visitor numbers. I am particularly encouraged that Jersey's drive to boost visitor numbers in the shoulder months, by introducing a programme of world class events, is proving successful. The inaugural Super League Triathlon was a spectacular event and contributed significantly to the uplift in September. I would also like to recognise the good work of Visit Jersey together with the commitment and support of the Tourism industry and look forward to continued growth in the visitor contribution to the islands economy in the years ahead". 

Keith Beecham, CEO of Visit Jersey said:

“These results, which include the important summer season, are a testament to the hard work of so many in the tourism and hospitality industry. We have seen growth from the UK and France and with added capacity from Germany next year we are optimistic that we will be reporting growth from Germany too next year.”

Exit Survey Analysis – January to October 2017

Provisional estimates suggest that the number of visits to Jersey during the first ten months of 2017 was 672,200 with visitor nights reaching 2.7 million.

During the period January to October 2017 seven-in-ten visits (70%) were made by Holiday visitors, 9% were visiting for Business reasons and 13% to spend time with friends and relatives.

Most visitors year-to-date (65%) were residents of the UK, making this by far Jersey’s largest source market. Very nearly one-in-five visitors were from France while 5% were residents of Guernsey. Differences in the average length of stay by market means that the UK accounted for 78% of all visitor nights in Jersey, whereas France accounted for 6%.

The volume of day visits begins to taper off during the autumn, but across the period January to October around one-in-seven visits were day trips, while among trips that last at least one night the average length of stay was 4.8 nights. Around 15% of visits this year have been seven-night stays.

Across all trip purposes during the first ten months of 2017, 44% of visitors were making their first visit to Jersey, but when looking just at Holiday visitors this proportion increases to 52%.

In October, there were an estimated 48,700 visits to Jersey, generating 205,000 visitor nights on the island. Although still representing the majority (65%) of trips, the share of visits that are for a Holiday has reduced from the peak summer months while the share of visits to see friends and relatives increased to 16%.

October’s figures are influenced by a ‘calendar effect’; there were five Saturdays in October last year but only four this year. There was disruption to ferry services late in October and some periods of fog impacting flight operations early in the month. It is not surprising therefore, that the number of visits in October is estimated to be 7% lower than was the case a year before.

Data in the following table should be treated with caution as figures for the first half of 2016 were not compiled on a comparable basis to those for the first half of 2017 and the Exit Survey data cannot readily replicate precisely a measure for those who stay in registered accommodation.

Table 1 Jan-Oct

 

The following summary table presents key data from the Exit Survey. There then follows a series of charts that show visits by month since the commencement of the Exit Survey, with splits by journey purpose, country of residence, duration of stay, mode of travel and whether the visitor is making his or her first visit to the island.

Table 2

Figures and graphs January to October 2017