RBC Super League Triathlon Success

RBC Super League Triathlon returned to Jersey’s waterfront this September welcoming 55 of the world’s best athletes to the island and over 10,000 unique spectators. Shining a light on Jersey’s sporting event capabilities, research recorded a growth of over 20% year-on-year of the number of unique spectators at RBC Super League Triathlon Jersey.

SLT

As a catalyst for the island’s tourism development, findingsindicated that over 2,100 visitors attended the event, generating an additional visitor spend of £397,000. This compares to £185,000 in 2017. These visitors generated 3,800 additional visitor nights in Jersey, compared to 1,700 last year. 47% of visiting spectators said they came specifically for the event and a further 2% noting it was an important factor in their decision to visit. 

These figures exclude athletes, officials and visiting media, which suggest a further benefit to the visitor economy of £130,032. The combined addition to the visitor economy spend was £527,000. 

Developments for RBC Super League Triathlon Jersey 2018, included mass participation age group races, running alongside the professional races, the RBC Fun Run and the JT Fanzone, which offered free entertainment and food and games for all the family.  

Reflecting on the second year of Super League Triathlon in Jersey, Economic Development Tourism, Sport and Culture Minister, Senator Lyndon Farnham, said:

“We were delighted to welcome the return of RBC Super League Triathlon after a very successful inaugural event last year. Hosting this event showcases Jersey to a global audience and introduces the island to new generations of potential visitors.  Large international events like this are good for our island in many ways.   The economic, social, sporting and cultural benefits they bring are important for the further development of our visitor economy in the shoulder and winter months and our aim is to secure more of them in the years ahead.”

Michael D’Hulst, co-founder and CEO of Super League Triathlon, commented:

“Jersey once again provided Super League Triathlon with the perfect destination to kick off this year’s Championship Series. An action packed week of community engagement activities with our professional athletes was followed by a weekend of world class racing that was broadcast to over 850 million households worldwide with 5 million actual viewers, more then doubling the TV audience from last year. In addition, our fans on social has increased to over 500,000 followers with our top 10 professional athletes Instagram following also increasing by 20% over the past 3 months. We cannot thank Jersey enough for their support and look forward to next year’s event being even bigger and better.”

Meryl Laisney, Head of Product, Events Jersey, added:

“RBC Super League Triathlon provides a platform to celebrate Jersey’s sporting event capabilities. The findings endorse the island’s potential as a sports tourism destination. Outside of the research undertaken, there are additional awareness benefits derived by Jersey from hosting the event. The event welcomed big sporting names such as Alistair and Jonathan Brownlee and Jodie Stimpson in the GB triathlon teams and over 60 international media, all of whom have the propensity to inspire a new type of visitor to the island.”

About Events Jersey

Jersey is a special and invigorating island venue. A place where individuals can bring people together to come up for air, push boundaries, be inspired, be challenged, be adventurous, create, collaborate and communicate. An island of unlimited opportunities and a diverse event space where the unique combination of land, coast, beach and sea provide immersive and authentic event experiences. 

SLT Race Format

Super League Triathlon is a spectator-friendly race series which gives triathlon fans an action-packed and very up-close experience. Fans can follow the best triathletes in the world from start to finish, as the series travels to some of the world’s most spectacular racing destinations throughout the eight-month race season. Super League races are focused on attracting a new generation of audiences with the aim of fostering and inspiring future champions and promoting a healthy lifestyle for the wider community.