Social Snapshot 2021

Are you aiming to increase your engagement and expand your reach? See a summary below of the latest news and updates in the world of social, including Instagram's latest developments. Discover news, including YouTube’s version of TikTok, YouTube's launch of YouTube Theatre. Also, the latest snapshot includes Facebook's brand new for-subscribers-only bulletin and a new TikTok trend.
 

Instagram is testing ability for anyone to add links to Stories

Instagram has always limited who can post swipe-up links to their stories, but the company is starting a new test that could widen that ability. Currently it's only those with over 10,000 followers or a verified profile who have been able to use the 'swipe up' feature.

However, the test of adding links in stories is not done through swipe ups but using stickers. Users will be able to tap the sticker link, making the call to action far more obvious.

Although there is still 'no plan' of bring links to other areas of the app, it might be the start of people web browsing from within Instagram more frequently.

 

TikTok Launches 'Resumes' To Help Connect Candidates With Job Opportunities

TikTok is looking to slide into the recruitment space with this latest update which now allows users to upload personal job pitches via TikTok clips.

The aim of this new programme is to help candidates connect with open positions via the app and help them stand out with imaginative ways of marketing themselves. There's also a dedicated TikTok Resumes website where you can get inspiration and tips for your personal video pitch, and search through listed openings. People are already looking to use TikTok to connect with job opportunities with the hashtag #careeradvice already generating more than 80 million video views a day per day.

It will be interesting to see if the pilot programme, which has initially launched in the US, will gain much traction and how the brands view the quality of the recruits they do take on via TikTok.

 

Innovation

YouTube Theatre to launch this summer

YouTube is making bold moves as the entertainment industry resumes live music and events. The company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theatre.

The extensive, multi-year partnership is the first of its kind for YouTube, according to a company announcement. As the performance venue opens in mid-summer for concerts, awards shows, YouTube creator events and more, the company will bring artists and fans together in a new fashion that inspires the next generation of creators.

YouTube was an instrumental driver of the creator economy, now the company’s creator economy, or users building brands on the platform, is growing more profitable than ever.

 

Campaigns

McDonald’s Minimalist Ads Hide Burgers and Fries in Pixel Art

Created by TBWA\Paris, the ads don’t have a logo—but McDonald’s Big Mac, Filet O’Fish, cheeseburger and fries are still recognizable through the artwork.

Each execution has the tagline “Guess who’s back.” The campaign promotes new restaurant openings in France. McDonald’s began its global “no logo” strategy in 2013, with a campaign by TBWA\Paris consisting of classic menu items photographed up close with no branding at all.

It has since taken a similar approach across markets including France, Germany and the U.K. Other “no logo” work has included last year’s outdoor ads featuring pictures of products with giant, bite-sized chunks missing—also by TBWA\Paris—and text-only billboards listing the ingredients of classic menu items, which were created by Leo Burnett London.

 

Co-makers

Influencers And Advertisers To Label Retouched Photos

In an effort to combat unrealistic beauty standards and the mental health repercussions they have on younger audiences, the Norwegian government is making it illegal for influencers and advertisers to post retouched images without them being appropriately labelled as such.

The new regulation was brought to Parliament by Norway’s Ministry of Children and Family Affairs and was made law a few days ago. The decision as to when it will actually come into effect now rests in the hands of the king of Norway.

Images that have been retouched will be legally required to disclose a government-designed label to alert viewers. Those who will fail to appropriately label their retouched promotional content can face fines and even imprisonment.

 

Channel News

Facebook Launches Test of Newsletter 'Bulletin'

It's no surprise that Facebook continues to expand their offerings. Next to add to their growth is Bulletin, a new site for writers and podcasters to publish content and build a subscriber base.

Niche newsletters have gained popularity as people seek more industry and topic specific articles, leading platforms to find ways to lure more writers. As well, with the rise of podcasts and audio rooms, it looks like Facebook is looking to let Bulletin be the place to connect to both. Bulletin will be on a separate site, but its articles and podcasts will appear in users' Facebook News Feed and within the Facebook News sections for distribution. Their announcement states Bulletin will soon include tools that allow the distribution of podcasts, including those that are hosted elsewhere.

Currently, Bulletin features a small selection of independent creators and industry experts. The list is almost exclusively US-based authors, featuring Adam Grant, Dr. Raven Baxter, Jessica Yellin, and Tan France, among others.

 

Instagram is no longer a photo sharing app

Instagram is no longer a photo sharing app, according to Adam Mosseri, the head of Instagram. In a video posted to his Instagram and Twitter accounts, Mosseri said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube.

He describes some upcoming changes and experiments that Instagram will be doing, including showing users recommendations for topics they’re not following and making video more immersive by offering a full-screen experience.

The app has had full-screen video experiences for a while for content posted to IGTV, Reels, and Stories, but Mosseri says the company wants to “embrace video more broadly.”

 

Trends

The new viral cooking trend: Pasta Chips! Making the rounds with more than 22 million video views on TikTok alone, pasta chips involve first boiling pasta as you normally would, then dressing it up with seasonings, adding olive oil and cheese, and popping it into the air fryer or oven until they're crispy.