Jersey 2024 Tourism Statistics

Jersey welcomed 568,000 visitors in 2024

During a challenging year for tourism in Britain, Jersey had an increase of visits, with a total of 568,000 people exploring the island. This is an increase of 8% year on year, which is the equivalent to 40,000 more people than the island welcomed in 2023.

Visitors made up over half of the passengers in 2024.

Passengers departing Jersey increased by 2% year on year to just over one million – visitors made up 56% of these passengers.

Tourism in Jersey has had a steady recovery since the pandemic, however the pace of recovery has slowed in recent years due to significant competition and economic pressures such as the rising cost of living. By the end of 2024, total visits had recovered to 74% of 2019 levels.

Overnight leisure visits have increased year-on-year, visiting friends & relatives and business visits have fallen. 

Focusing on Visit Jersey’s priority travel segment, Jersey welcomed 311,000 overnight leisure visits in 2024. This represents an 8% increase, or 24,000 more people compared to 2023. However, visits to friends and relatives (VFR) and business visits have declined, and these visit types account for about a third of the total visits. Business travel remains unpredictable as companies navigate policies on travel and sustainability while striving to keep employees connected with colleagues and clients. VFR travel experienced a significant resurgence after the pandemic, exceeding pre-pandemic levels in 2023, and is now stabilising.

Growth in all key markets

The UK is the largest source market for Jersey, contributing nearly 70% of visits in 2024. 17% of visits came from France and 3% from Germany. Encouragingly, there was growth in all of these key markets – UK by 4%, France by 25% and Germany by 27%.

Total visitor nights are down moderately year on year, due to a drop in average length of stay

Despite the growth in overnight visits, visitor nights have decreased by 5% due to a drop in the average length of stay, which fell from 4.7 nights in 2023 to 4.3 nights in 2024. The decrease in length of stay was recorded for all months apart from October. It was most notable during the months where costs are highest. This trend, observed in other British and European destinations, suggests that visitors are opting for shorter stays to limit holiday costs. Longer-term trends indicate that the average length of stay has decreased annually, moving closer to pre-pandemic levels.

Discover Jersey’s latest tourism statistics for 2024 in the December monthly report. The annual report, which includes more detailed data on visitor spend and experience, will be available in April. 

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