• Grosnez Castle


    Coronavirus Guidance and Support

    In Jersey, we’re a little island with a big spirit, and although things feel uncertain at the moment, we want you to know that we’re doing everything we can to support you.

    Coronavirus Guidance and Support

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • Dedicated travel trade training
    Last week Visit Jersey continued our industry wide destination training programme, supporting one of our dedicated Channel Island Tour Operators Prestige Holidays whose ‘Closer to Home’ programme of destinations includes Jersey. 
  • Caring Cooks benefit from Potato Growing Competition
    Caring Cooks of Jersey has become the unexpected beneficiary of the Genuine Jersey, Jersey Royal Potato Growing Competition thanks to the donation of 10kg of potatoes from The Jersey Royal Company.
  • The National Trust stage fourth annual #LoveNature Festival
    The Trust is staging its fourth environmental festival - #LoveNature supported by Jersey Electricity, but this year the festival will be a ‘virtual’ one
  • Jersey Zoo welcomes a baby aye-aye to the family
    On Tuesday 10 March, keepers at Jersey Zoo welcomed an adorable baby aye-aye to the Durrell family. Now two months old, the baby is doing well, and the team have been keeping a close eye on its progress.
  • Gatwick route added to lifeline air service
    A weekly return flight between Jersey and London Gatwick has started this week to support essential travel to and from the Island. The service is operated by Blue Islands as part of its agreement with the Government of Jersey to maintain lifeline air links with the UK.
  • Public invited to vote for their 'real heroes'
    The Real Heroes Big Bash, taking place on Thursday 12th November at the Royal Jersey Showground, will be an unforgettable evening of music and entertainment, held especially for the island’s incredible frontline workers.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.