SEO

Keywords are how search engines filter website information therefore, it’s good practice to use popular keywords throughout your website. For example, if you want to appear for the search term, ‘holidays in Jersey’ this will need to be one of your keywords. You’ll want to find out what keywords and phrases your customers are using, so we recommend researching these. There are lots of tools, many with free versions, to help you, some listed below:

Once you have identified your keywords and phrases, allocate keywords you are targeting for each page; one primary keyword, and a list of secondary keywords.

Title tags are the titles that show up in a search results page. They provide users and search engines with context on the respective page. Ensure they are concise, accurate, use relevant keywords and include your business name. This way your customers can find you easily.

These are the descriptions that show up below your title tag on a search results page. Be sure to engage your audience and use this space to sell the content on your page. Again, include keywords, but remember there is a 160-character limit.

A URL is the specific address of a web page and it is how search engines navigate the internet. We have put together a few tips for good URLs.

Ensure they are meaningful.
Keep them short, concise and easy to read.
Use hyphens to separate words and avoid using numbers

A H1 title tag is the main title for each of your pages. A search engine will use H1 information to identify content and display suggestions on the search results page. All of the important pages on your site should have H1 tags.

Key tips:

Only use one H1 title tag per page.
Keep it descriptive and easy to understand.
Include your primary keyword.

Images can make a customer’s experience more interesting, so be sure to use images that show off your business. Unfortunately, search engines cannot read images, so we need to help them.

Name your images – use clear descriptions and keywords (if applicable).
Add alt text – This is how search engines read imagery and is also used for accessibility (e.g. screen readers). It ensures all potential customers have access to your content. Alt text should be a short description of your image.
Load time – Keep image file sizes small to reduce web page loading time, but always check the quality is not compromised and images are sharp and clear across different devices. Typically online imagery should be 72dpi
Captions – Use descriptions, locations and any content that is useful for your customers.

Most web searching is now done on mobile so it’s best your website is responsive to the different screen sizes, to ensure a positive user experience. Try to think ‘mobile first’. Google Analytics can help you identify how many users visit your site across different devices.