Search Engine Optimisation (SEO) is the process of improving the quality and quantity of potential customers who find your website from organic (free) results on search engines. For example, when someone searches on Google or Yahoo for ‘Jersey holidays’, the quality of your SEO will determine which websites are the ones that appear in the first few results of the search results, getting those precious clicks.
To be visible online you need to stand out in search results and appear at the top. The way you present information on your website can help you to achieve this.
Key areas to improve your on-page SEO.
Keywords are how search engines filter website information therefore, it’s good practice to use popular keywords throughout your website. For example, if you want to appear for the search term, ‘holidays in Jersey’ this will need to be one of your keywords. You’ll want to find out what keywords and phrases your customers are using, so we recommend researching these. There are lots of tools, many with free versions, to help you, some listed below:
Once you have identified your keywords and phrases, allocate keywords you are targeting for each page; one primary keyword, and a list of secondary keywords.