Our Team

Led by Amanda Burns, CEO of Visit Jersey, the team is made up of individuals drawn from a wide variety of backgrounds and experience who are passionate about making a difference for Jersey.

We gather market research and insight, develop and maintain productive relationships with trade, industry, media and influencers to inspire and encourage visitors to Jersey through compelling and distinctive destination awareness.

Meet the team

Amanda was appointed CEO in August 2020.  She reports directly to Visit Jersey's Board of independent directors and advises the Minister for Economic Development, Tourism, Sport and Culture and government on all aspects of the development, value and impact of tourism.

amanda@visitjersey.je

Rachel provides day-to-day support for the CEO and assists with the smooth running of the office. 

rachel@visitjersey.je

Louise is responsible for marketing, ensuring competitive and compelling standout to raise destination awareness of Jersey.

louise@visitjersey.je

Rebecca is responsible for developing content to support marketing initiatives and executing Visit Jersey's PR programme. 

rebecca@visitjersey.je

Sophie manages our digital marketing assets and leads our social media activation to build a positive brand image, to optimise the website and drive leads to our business partners. 

sophie@visitjersey.je 

Edward is responsible for delivering seasonal and tactical marketing campaigns to drive interest and encourage bookings to Jersey.

edward@visitjersey.je 

Clare is responsible for delivering our brand advertising campaigns to raise awareness and inspire travel to Jersey.

clare@visitjersey.je 

Ruth provides research and insights to help the team make evidence-based decisions and generate attributable outcomes from marketing, product and trade activity.

ruth@visitjersey.je

Oliver is responsible for Visit Jersey’s corporate services, overseeing finance, legal, HR and office management.  He is our Data Protection Officer and Company Secretary and oversees the successful operation of the Tourist Information Centre (TIC). 

oliver@visitjersey.je

Meryl is responsible for identifying and developing tourism product strategy that inspires and motivates our visitors to come to Jersey and provides insight and advocacy to our industry partners on consumer behaviours and demands, including events to enhance Jersey’s competitiveness to increase visitor numbers.

meryl@visitjersey.je

Jennie supports Jersey’s tourism industry to foster growth through partnerships, workshops and training. She manages the Partnership Programme for the accommodation and activity sector.

jennie@visitjersey.je

Amy's role is to attract and facilitate events through guidance, support and leadership to increase visitor numbers and spend in the shoulder season. 

amy@visitjersey.je

Sarah is responsible for managing Visit Jersey’s trade relationships and business in the UK, France and Germany.  She is also responsible for working with our trade representatives to identify new source markets and travel trade buyer opportunities.

s.barton@visitjersey.je

Eliane is responsible for the processing of payments and invoices.

Eliane@visitjersey.je

Meet the board

Amanda was appointed CEO in August 2020.  She reports directly to Visit Jersey's Board of independent directors and advises the Minister for Economic Development, Tourism, Sport and Culture and government on all aspects of the development, value and impact of tourism.

Kevin provides interim management and consulting services to a number of organisations in Jersey, as well as being a non-executive director for a number of Jersey companies.

Catherine is the Co-Founder and MD of 101 Holidays Ltd, a portal of five unique travel inspiration websites with over four million users per annum. Working alongside top travel journalists, Catherine heads up the business, working with around 300 of the UK’s top travel companies and accommodation providers.

Amanda has held a number of Non-Executive Directorships, which has included Corney and Barrow Bars Ltd., Yates Group plc, and Visit Bath Limited, as well as owning a number of hotels, including a small luxury hotel in Bath.

She has extensive executive experience in the hospitality industry. As a consultant, she created vibrant, market-leading brands from scratch, such as All Bar One and Ha!Ha! Bar and Canteen, which achieved significant profitable growth, and have proven to be sustainable.

She also acquired and transformed a nursing care business from underperforming into a profitable company, successfully sold to a leading healthcare provider.

She has retail experience from her time as Food Director at Fortnum and Mason.

Tim is MD of La Mare Wine Estate & Distillery, a director of the Jersey Royal Vodka Company and a Trustee of Jersey Hospice Care. He was named SME Director of the Year in the 2017 national IoD Awards and the business he leads has previously won awards for Green Business Tourism and Business of the Year in Jersey. La Mare has also achieved Eco active leader status under his direction. Tim’s strategic leadership and operational experience spans across Tourism, Retail and Food & Drink manufacturing for the past 30 years. He is passionate about the environment and rugby.

Mike oversees the development and direction of Les Ormes' operation across all aspects. Key products being 68 units of self catering, residential houses plus various sports products including a golf course, indoor football, tennis, netball, gym, pool and various concessions from retail, beauty, catering, high ropes, swim school.

Patrick Burke is the owner and Managing Director of the award-winning Atlantic Hotel and Ocean Restaurant and co-owner of Mark Jordan at the Beach. Patrick has an Honours Degree in Hotel and Catering from the University of Surrey and more than 30 years’ experience in the hospitality industry. He served as a Director of Small Luxury Hotels of the World for the best part of 20 years which included three years as Chairman. Patrick co-founded the Luxury Jersey Hotels consortium which he chairs. He is a Fellow of the Institute of Hospitality and a member of the Master Innholders and has been granted the Freedom of the City of London.