Our Team

Led by Amanda Burns, CEO of Visit Jersey, the team is made up of individuals drawn from a wide variety of backgrounds and experience who are passionate about making a difference for Jersey.

We gather market research and insight, develop and maintain productive relationships with trade, industry, media and influencers to inspire and encourage visitors to Jersey through compelling and distinctive destination awareness.

Meet the team

Amanda was appointed CEO in August 2020.  She reports directly to Visit Jersey's Board of independent directors and advises the Minister for Economic Development, Tourism, Sport and Culture and government on all aspects of the development, value and impact of tourism.


Rachel provides day-to-day support for the CEO and assists with the smooth running of the office. 


David is Head of Corporate Services and facilities and ensures the smooth day to day running of the organisation with IT, accounts, HR, legal and compliance support. 


Meryl is responsible for delivering best in class marketing to drive growth in Jersey’s visitor economy through destination brand building; product development; always-on and campaign activity in the B2C and B2B space; and promoting all that Jersey has to offer our visitors.   


Sarah is responsible for managing Visit Jersey’s trade relationships and business in the UK, France and Germany.  She is also responsible for working with our trade representatives to identify new source markets and travel trade buyer opportunities.


Kevin is responsible for defining our cooperative marketing and brand strategy to optimise partner investment. Working with government, airlines, ferry and trade partners, to drive improved tourism and grow Jersey’s visitor economy.


Catherine heads up research and insights to help the team make evidence-based decisions and generate attributable outcomes from marketing, product and trade activity.


Ruth provides research and insights to inform evidence-based decisions directing Visit Jersey activity. Ruth also leads on planning and executing strategic projects.


Ashley's role is to develop and implement Visit Jersey’s PR and media activity, building our consumer and stakeholder reputation and ensuring effective media coverage to support the growth in Jersey’s visitor economy, igniting pride and passion for Jersey by reminding ourselves and the world just how special Jersey is as a place to reconnect and revitalise.


As Brand and Campaign Manager Caroline is responsible for making sure that our branding is consistent across all advertising and campaigns as well as being recognisable to customers. She also manages the planning and execution of our marketing campaigns, ensuring that they are engaging to our audience and meet our business objectives. Our ultimate goal, to inspire travel to Jersey.


Lydia ‘s role is to support the development of Jersey’s tourism product, including events, to enhance Jersey’s competitiveness.


Clare is responsible for delivering our brand advertising campaigns to raise awareness and inspire travel to Jersey.


Anna's role will be to contribute to a variety of marketing communications activity, organising creative campaigns and promotions that reflect the needs of consumers and respond to tourism trends.   


Nadia's role is to contribute to a variety of marketing communications activity, organising creative campaigns and promotions that reflect the needs of consumers and respond to tourism trends.   


Becky is responsible for developing all aspects of Visit Jersey’s digital activity across websites, email, social media and search.


Elliott's role is to support Jersey’s tourism industry to develop year-round visitor experiences and act as an invaluable resource for industry. Foster growth through campaigns, partnerships, workshops, training, the creation of toolkits and communicate new experiences to the marketing and trade teams. 


Breege will drive product improvements by raising productivity through the development of a year-round visitor economy and support industry during the recovery of Covid-19. With focus on sustainability, culture and heritage, active and wellness and retail. 


Leonah's role is to attract and facilitate events through guidance, support and leadership to increase visitor numbers and spend year round. 


Eliane is responsible for the processing of payments and invoices.


Meet the board

Amanda was appointed CEO in August 2020. She reports directly to Visit Jersey's Board of independent directors and advises the Minister for Economic Development, Tourism, Sport and Culture and government on all aspects of the development, value and impact of tourism.

Lisa was appointed Non-Executive Chair of the Visit Jersey board in May 2022. An English barrister and Jersey advocate by background, Lisa is an established leader in Jersey as head of the Legal and Technical department at Jersey Finance and previously held the position of chair of the Institute of Directors (“IoD Jersey”).

Catherine is the Co-Founder and MD of 101 Holidays Ltd, a portal of five unique travel inspiration websites with over four million users per annum. Working alongside top travel journalists, Catherine heads up the business, working with around 300 of the UK’s top travel companies and accommodation providers.

Amanda has held a number of Non-Executive Directorships, which has included Corney and Barrow Bars Ltd., Yates Group plc, and Visit Bath Limited, as well as owning a number of hotels, including a small luxury hotel in Bath.

She has extensive executive experience in the hospitality industry. As a consultant, she created vibrant, market-leading brands from scratch, such as All Bar One and Ha!Ha! Bar and Canteen, which achieved significant profitable growth, and have proven to be sustainable.

She also acquired and transformed a nursing care business from underperforming into a profitable company, successfully sold to a leading healthcare provider.

She has retail experience from her time as Food Director at Fortnum and Mason.

Tim is MD of La Mare Wine Estate & Distillery, a director of the Jersey Royal Vodka Company and a Trustee of Jersey Hospice Care. He was named SME Director of the Year in the 2017 national IoD Awards and the business he leads has previously won awards for Green Business Tourism and Business of the Year in Jersey. La Mare has also achieved Eco active leader status under his direction. Tim’s strategic leadership and operational experience spans across Tourism, Retail and Food & Drink manufacturing for the past 30 years. He is passionate about the environment and rugby.

Patrick Burke is the owner and Managing Director of the award-winning Atlantic Hotel and Ocean Restaurant and co-owner of Mark Jordan at the Beach. Patrick has an Honours Degree in Hotel and Catering from the University of Surrey and more than 30 years’ experience in the hospitality industry. He served as a Director of Small Luxury Hotels of the World for the best part of 20 years which included three years as Chairman. Patrick co-founded the Luxury Jersey Hotels consortium which he chairs. He is a Fellow of the Institute of Hospitality and a member of the Master Innholders and has been granted the Freedom of the City of London.

Lawrence Huggler has a successful business track record, from launching startups such as Feelunique which is now Europe's leading online beauty retailer, to drinks brand Lanique. Lawrence is also Managing Director of Huggler Group which owns and operates hotels in Jersey and the UK.

Ian joined Seymour Hotels as Finance Director in 2009 prior to which he held senior positions in the finance and retail sectors in Jersey.