Visit Safe Charter

Tourism is part of our island’s DNA and we want to help our industry thrive again. Visit Jersey in partnership with Government of Jersey and the Jersey Hospitality Association are delighted to announce the launch of the Visit Safe Charter.

The Visit Safe Charter is designed to instill confidence in islanders and visitors to explore #theislandbreak as part of our 'new normal'.

Four key goals:

  • Provide Jersey’s tourism and hospitality industry with a united approach that effectively addresses risk from Covid-19 and mitigates its present and future impact to the visitor economy.
  • Give islanders and visitors confidence that they can enjoy #theislandbreak safe in the knowledge that robust measures and protocols are in place to combat Covid-19.
  • Provide a seal of approval for businesses that adhere to the Visit Safe Checklist. The Visit Safe logo will help to instil consumer confidence and kick-start the visitor economy.
  • We are stronger as one and with a united approach to marketing the Visit Safe Charter we will have a greater impact.
Visit Safe Charter Logo

Research shows that many UK residents are feeling nervous about travelling again. The Visit Safe Charter aims to provide additional reassurance for visitors as a sign that a specific business has made the required adaptations in readiness for welcoming visitors. The Association of Leading Visitor Attractions (ALVA) has found that a safety accreditation can have a much-needed, major positive impact upon visitor confidence.

The Visit Safe Checklists are available to tourism businesses to provide a checklist of areas that you need to be aware of to adhere to the Visit Safe Charter, in conjunction with the latest Government Covid-19 guidance. 

Once you have signed up to the Charter, we encourage you to download the Visit Safe Toolkit, the Visit Safe logo along with other Visit Safe assets from Visit Jersey's media library to use in your own marketing activity. Should you have any questions about the Charter, please contact product@visitjersey.je

Visit Safe Toolkit